Tupperware India Head Office building...
Tupperware India Pvt. Ltd is a wholly owned subsidiary of the US based Tupperware Brands Corporation, the world’s leading manufacturer of high quality plastic food storage and serving containers. Tupperware started its operations in 1996 in India and has been growing steadily over the last decade.
www.tupperwareindia.com/
Nearby cities: Dwarka Enclave Goyla Vihar Phase 1 And 2 , VASANT ENCLAVE , Vijay Enclave A-1 Block
Coordinates: 28°29'31"N 77°3'35"E
Tupperware is the name of a home products line that includes
preparation, storage, containment, and serving products for the kitchen
and home. It also includes plastic
containers used to store goods and/or food. In 1942, Earl Tupper
developed his first bell shaped container; the brand products were
introduced to the public in 1948.
Tupperware develops, manufactures, and internationally distributes its products as a wholly owned subsidiary of its parent company Tupperware Brands . It is marketed by means of approximately 1.9 million direct salespeople on contract.[2]
In 2013, the top marketplace of Tupperware was Indonesia , which toppled Germany as the second. Indonesia's last year sales were more than $200 million with 250,000 sales person
Tupperware was developed in 1946 by Earl Silas Tupper (1907–83) in Leominster, Massachusetts .[4]
direct marketing strategy made famous by the Tupperware party .
The Tupperware Party allowed for women of the 1950s to work and enjoy
the benefits of earning an income without completely taking away the
independence granted to women during the Second World War when women
first began entering the labor market, all the while keeping their focus
in the domestic domain.[5] Brownie Wise
(1913–92) realized Tupperware's potential as a fun commodity. She
realized, however, that she had to be creative and therefore started to
throw these Tupperware parties. Wise, a former sales representative of
Stanley Home Products, developed the strategy. Tupper was so impressed
that Brownie Wise was made vice president of marketing in 1951. Wise
soon created Tupperware Parties Inc
During the early 1950s, Tupperware's sales and popularity exploded,
thanks in large part to Wise's influence among women who sold
Tupperware, and some of the famous "jubilees" celebrating the success of
Tupperware ladies at lavish and outlandishly themed parties. Tupperware
was known—at a time when women came back from working during World War II only to be told to "go back to the kitchen"[7] [8] [9] [10]
The tradition of Tupperware's "Jubilee" style events continues to
this day, with rallies being held in major cities to recognize and
reward top-selling and top-recruiting individuals, teams, and
organizations.
[11] [12] Rexall bought Tupperware in 1958.Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party in Weybridge , England , and subsequently around the world. At the time, a strict dress code
was required for Tupperware ladies, with skirts and stockings (tights)
worn at all times, and white gloves often accompanying the outfit.[13] door to door in a neighborhood and ask housewives to "run an experiment" in which carrots
would be placed in a Tupperware container and compared with "anything
that you would ordinarily leave it in"; it would often result in the
scheduling of a Tupperware party.[13]
Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged with Kraftco to form Dart & Kraft. The company demerged, with the former Dart assets named Premark International. Tupperware Brands was spun off from Premark in 1996; Premark was acquired by Illinois Tool Works three years later.[citation needed In 2003, Tupperware closed down operations in the UK and Ireland, citing customer dissatisfaction with their direct sales model.[14] [15] [16] [17]
Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996
party plan ,
with rewards for hosts. A Tupperware party is run by a Tupperware
"consultant" for a host who invites friends and neighbors into his or
her home to see the product line. Tupperware hosts are rewarded with
free products based on the level of sales made at their party. Parties
also take place in workplaces, schools, and other community groups.In most countries, Tupperware's sales force is organized in a tiered
structure with consultants at the bottom, managers and star managers
over them, and next various levels of directors, with Legacy Executive
Directors at the top level. In recent years, Tupperware has done away
with distributorships in the United States. This has allowed Tupperware
more flexibility and generous commissions and rewards for their
consultants
Tupperware created a way for women to remain housewives while creating an independence from the home in a sociable atmosphere.[23]
The reciprocity that emerges at the “parties,” which are
traditionally composed of friends and family members of the hostess,
creates a nurturing atmosphere without a direct sales feeling. Studies
show that the creation of the “Tupperware party” is a gendered construct
aimed at appeasing the general ethos of the domestic arrangements of
the era where men were the sole earners and it was the women's
responsibility to manage the housework. It was the Larkin company,
however that were the forerunners of these types of "parties", during
the 1890s, that were popularized by such organizations as Tupperware.
[23] domestic sphere and limiting the real separation between running the household and a career.[5]
Tupperware's product ranges are often marketed under different names
in different markets, and the product ranges and colors themselves
differ between markets. Tupperware's most popular lines include:
Eleganzia (UK, DE), Illusions (AU): a "glasslike" range of serving dishesWonderlier (US, Canada, UK), Bowl Maravilloso (URU): round storage bowl sets in bright coloursFlatOut! (US), MiniMax (UK), Go Flex (AU), Compactware (URU): bowls that flatten for storage, and can be expanded when neededFridgeSmart (US, UK, AU), PrimaKlima (DE), Marine
(URU): with air control vents, FridgeSmart containers are modular
containers intended for refrigerated fruits and vegetables. FridgeSmarts
have air control vents intended to allow different levels of airflow
around different types of fruits and vegetables, as well as a corrugated
bottom to allow them to store securely on a refrigerator shelf.Stuffables (US, AU), Bungee : refrigerator storage with flexible lids for overfillingUltraPro (US, DE, AU, UK), UltraPlus : plastic ovenware advertised as being safe when used in a microwave or a conventional oven, with heat-resistant properties
"Form 10-K Annual Report Filed Feb 22, 2011 (FY 2010)" . Tupperware Inc./SEC Filing. Cortese, Amy (July 7, 2007). "Tupperware Freshens Up the Party" . The New York Times . Retrieved May 19, 2009 .
Joe Cochrane. "Tupperware’s Sweet Spot Shifts to Indonesia" . Retrieved April 7, 2015 .
Earl Silas Tupper . Ideafinder.com. Retrieved 2013-02-28.
Clarke, Allison J. (1999) Tupperware , Washington: Smithsonian Institution Press . pp. 192–193. ISBN 1560989203 .
Bax C. (2010). "Entrepreneur Brownie Wise: Selling Tupperware to America's Women in the 1950s". Journal of Women's History (free text) . 22 (2): 171. doi :10.1353/jowh.0.0159 .
Wortz, Eleanor Thompson. "Fly Gals of World War II" . Robertson Publishing. Retrieved September 25, 2011 .
Mulkerrins, Jane, "Did Tupperware invent social networking? Fifties parties were the first Facebook claim the plastic container company" , Daily Mail
Goudreau, Jenna, "The Tupperware Effect, Empowering Women Around The World" , Forbes
"Empowering the Community at Risk: The Partnership of PT Tupperware Indonesia and HOPE worldwide" , Public Health Institute, study, October 2009.
Brennan, Zoe (January 18, 2007). "How Tupperware has conquered the world" . Daily Mail . Retrieved May 19, 2009 .
"Tupperware! Program transcript" . American Experience . WGBH. 2003. Retrieved February 23, 2012 . Charles
McBurney, Tupperware staff: 'He wanted to sell the company. And he felt
he couldn't sell it with a woman the head of it, and certainly a woman
with such great power over the whole system, over the whole
organization.'
"What is today's American Dream?" . BBC News . 28 March 2011. Retrieved 2011-03-29 .
"Party is over for Tupperware UK" . BBC News. 23 January 2003. Retrieved 10 May 2011 .
Tupperware . tupperware.co.uk.
"Did Tupperware parties change the lives of women?" . BBC News. 10 May 2011. Retrieved 10 May 2011 .
Mike Roberts – United Kingdom . LinkedIn. Retrieved 2013-02-28.
Hilsenrath, Jon E. (May 26, 1996). "Is Tupperware Dated? Not in the Global Market" . The New York Times . Retrieved May 19, 2009 .
"Tupperware to End Partnership with Target Stores" . The New York Times . June 19, 2003. Retrieved May 19, 2009 .
"Customer Service" . Tupperware UK & Ireland . Retrieved 2009-05-19 .
Tempest, Rone; Farley, Maggie (April 24, 1998). "Tupperware Party's Over, Says China" . Los Angeles Times . Retrieved May 19, 2009 .
"Tupperware adapts to serve diverse markets" . Plastics News . Retrieved May 19, 2009 .
Vincent, S. (2008). "Preserving Domesticity: Reading Tupperware in Women's Changing Domestic, Social and Economic Roles". Canadian Review of Sociology . 40 (2): 171. doi :10.1111/j.1755-618X.2003.tb00242.x .
The safety and the well-being of Tupperware customers is our top
priority, so we only use materials approved for food contact by
governing bodies such as the European Food Safety (EFSA) and the United
States Food and Drug Administration (FDA), and regularly test our
products against applicable protocols with qualified laboratories.
Products marked with the Microwave logo, if operated according to
direction, can be used in the microwave at the temperature and
application for which they are designed.
The ‘Poly’ (as Mr. Tupper called it) touch for good luck!
Tupperware products globally are renowned for its quality and
design. It’s amazing to see how a glob of plastic made from an
industrial waste material gave the world a new product line, and became a
symbol of women empowerment!
Tupperware product’s story is truly a classic tale of
innovation and reinvention, a success story of empowerment and building
confidence. Brownie Wise once told the women, “Just get your fingers on
it, wish for what you want. Know it’s going to come true, and then get
out and work like everything... and it will!”
Tupperware products not only have extended the life of
leftover food and a family’s budget, but also have created and empowered
individuals to run their own business and be the boss too.
Tupperware products are truly, Mr. Earl Tupper’s
masterpieces. They have been showcased world over in famous museums such
as the Museum of Modern Art in New York, The Centre Pompidou of Paris,
The Design Museum of London, The Dentsu Gallery of Tokyo, The
Smithsonian Institution of Washington, and The Natural Museum of
American History.
But the best place where the products are showcased and used are in the millions of homes across the globe.
The safety and the well-being of Tupperware customers is our
top priority, so we only use materials approved for food contact by
governing bodies such as the European Food Safety (EFSA) and the United
States Food and Drug Administration (FDA), and regularly test our
products against applicable protocols with qualified laboratories.
Products marked with the Microwave logo, if operated according to
direction, can be used in the microwave at the temperature and
application for which they are designed.
At Par with World Standards
All Tupperware products are made from safe and non-toxic
materials. The containers do not release any harmful chemicals in food
or liquid contents.
So every time you pack food for your loved ones, be rest assured that all you have packed is taste and love.
Innovative Design
Inspired from Mr. Tupper’s inventive and innovative thinking,
till date Tupperware products are designed keeping the customer’s needs
in mind.
Tupperware product designs have won awards worldwide.
Colour Safe
Tupperware products are full of life and colour. They come in
an array of beautiful, trendy colours. One can be totally assured that
the colourants used are safe.
Microwave Safe
When life is moving at a nanosecond pace, Tupperware products
ensure that you are equipped well to keep up to the demands of this
fast moving life. Where some products are indicated as microwave safe,
Tupperware used material strictly meant for microwave use only. Great
thinking!
Top Quality and Finishing
When accidentally Ms. Wise dropped a Tupperware bowl off the
table, she was amazed to find that instead of breaking, it bounced. At
Tupperware, we make sure that all products have passed stringent tests
and are built to last long.
The smooth finish, and textures make the product so much more appealing; everyone would want to have in their homes.
With the Environment Always
We respect our natural surroundings and make sure that
Tupperware products are designed for long-term use. As a responsible
brand and eco-sensitive company, proactively we seek to minimise waste,
energy use and greenhouse gases globally across all our manufacturing
processes by applying our ‘Reduce, Reuse and Recycle’ (3R) Resource
Conservation Program.
Tupperware Relevant Product Solutions will guide you to know more about an environment-friendly lifestyle.
Tupperware Relevant Product Solutions will guide you to know more about an environment-friendly lifestyle.
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